New Dress Code: Fashion Rules for the Modern Man

To wear it or not to wear it, that is the question. But, maybe, not any more. This book aspires to be a sort of manual, a summary of classical male dress codes given a modern feel. It also acts as a reference point for launching brand new and innovative styles that men enact every day to improve their comfort and elegance. Today, dress codes are no longer considered a limitation to creativity and individuality; nonetheless, it is still vital to understand the rules of dressing – even if at times we decide to transgress. Through superb photography and texts written by an expert in contemporary fashion, this volume encapsulates a series of modus vivendi, experiences of some of the true protagonists of male fashion – ranging from CEOs to artists, from white collar workers to dandies and factory workers. Through these images, all men will be able to learn how these people have adapted a black tie outfit without breaking with tradition or revolutionized formal attire creating a new interpretation of the suit. They will learn how new jobs or lifestyles have become `occasions’, how the routine of a “frequent flyer” affects his style eventually determining a new dress code. For some, defining a style is natural and spontaneous, while for others it represents a careful construction of one’s own image. Step by step, each chapter allows readers to experience the sense and the transformations of the contemporary male dress code